BetVictor Launches Real-Time Automated Marketing Platform – RAMP
One of UK’s leading PayPal casinos and sports betting sites, BetVictor recently launched proprietary real-time automated marketing platform. The gambling operator launched this platform to improve the quality of communication with its customers. For now, the real-time automated marketing platform, RAMP, is available to BetVictor customers only. However, the operator considers making RAMP technology available to other operators as well in the future.
BetVictor’s Leo Judkins explained the company’s need for a better communication tool. In Judkins words, online users receive various emails and text messages from dozens of companies. The logical step for companies is to market their products and services to a broad audience. The problem is that users often receive promotional material even though they are not interested in it.
BetVictor has found a way to reach a higher level of communication with its customers. With the help of RAMP, the operator can track its customers’ behaviour and interests. Based on the collected data, BetVictor can send promotional offers tailored to individuals’ interests.
“Our innovative and intuitive marketing platform, RAMP, further enhances and simplifies two-way engagement between our teams and our customers, providing them with an enriched experience,” said Judkins.
This highly intuitive marketing tool informs BetVictor customers about the latest promotions and offers via a single interface. The gaming operator designed RAMP to create multi-channel campaigns in every language. The process is completely automated, and it also takes seconds to complete. On top of it all, BetVictor sends promotional materials to their customers in real-time.
Now, the UK online gambling market welcomes new casino operators every week, if not every day. One of the things that motivate casino players to pick an online casino over another are promotions. Apart from featuring a wide choice of promotions, how casino operators market their promotions is quite important too. Casino fans want to check out all the latest promos that they can benefit from, and they want to do so quickly. Being in the industry for a long time, BetVictor developed RAMP with its customers in mind. We are sure this marketing tool will receive a warm welcome from the online gambling community. In the long run, RAMP promises a lot of changes in how gaming operators communicate with their customers.